So you’ve got a website. Maybe it’s your blog. Maybe you're running a small business. Or you're trying to get your portfolio to rank. Whatever the case—page authority isn’t just a fancy metric made up by SEOs to feel important. It actually tells you how much weight a specific page carries in search engine results.
And that’s where our Page Authority Checker tool steps in. No fluff. Just type your URL, hit enter, and see where you stand.
Let’s not overcomplicate it. Page Authority (often shortened to PA) is a score. It's measured from 0 to 100. The higher the number, the better your chances of ranking high on search engines—especially Google.
It’s developed by Moz (yep, the SEO company). They use a bunch of link-based factors and algorithmic signals to calculate it. It’s not perfect. But it’s a pretty solid predictor of how well a single page might perform in SERPs.
This isn’t the same thing as Domain Authority (DA), by the way. That one is for your whole domain. Page Authority is page-specific.
Here’s the deal. You can guess and guess all day, but until you measure stuff, it’s just shots in the dark.
Got blog posts you want to rank?
Doing link building and wondering which pages to focus on?
Trying to outrank a competitor’s page?
You need actual numbers. Not vibes. That's where our PA checker tool saves the day.
It gives you the Page Authority score for any given URL. That’s it. Fast, free, and no extra tabs or annoying popups.
Paste your link in. Hit the button. Boom—you get a score.
But that score isn’t just a bragging right. It's a starting point.
Got a PA of 12 and your competitor has a 41? You’ve got work to do. On-page SEO. Backlinks. Internal linking. All that stuff matters.
This tool helps you know, not just assume.
It’s not just “SEO experts,” trust me. Here’s a mix of folks who use this:
Freelancers checking their own portfolios
Bloggers trying to push one killer post
Affiliate marketers analyzing product review pages
Digital agencies auditing client content
Small biz owners wondering why their product page gets ignored by Google
And sometimes, you're just curious. Which is a perfectly good reason, too.
Okay, so PA is based on link metrics. But here’s where it gets a little murky. Moz’s algorithm is kind of a black box. You don’t know the exact weight they give to each factor.
But generally speaking, here’s what you can assume impacts your PA:
Inbound links (especially from high-authority domains)
Internal linking structure
Link diversity (not just getting 50 links from the same site)
Spammy link penalties (yep, those tank it)
Overall page structure and crawlability
It’s all kind of a stew. One bad ingredient? Could throw off the whole batch.
Not really. It can go up or down depending on how your page performs and how others around it perform too. That’s what makes tracking it useful.
One week your blog post is at 27. Two months later, maybe it climbs to 35. That growth means something. You’re doing something right.
But if it drops? Well. That’s a signal, too.
Let’s be honest—PA isn’t the end-all-be-all. Google doesn’t even use it. But it does correlate with rankings. Which makes it a good directional compass.
You can also pair it with tools like:
Backlink Checker
Domain Authority Checker
Keyword Position Tracker
SEO Audit Tools
So if you're trying to build an SEO strategy that actually works—this checker gives you one more piece of the puzzle.
Don’t obsess over the number. It’s a metric, not a grade. Use it to guide, not to panic. Just because your page has a low score doesn’t mean it won’t rank. And vice versa.
Google's algorithm looks at hundreds of signals. This is just one of them. But still...a pretty decent one.
No login. No subscription walls. No asking for your email. www.toolsbox.com built this tool to be as fast and clean as possible. You need a score? You get a score. No mess.
Try checking your top-performing URLs today. Then your worst ones. Compare. Spot patterns. Make changes. Recheck in a few weeks. That’s how you grow.
How often should I check my Page Authority?
Not every day. Maybe once a month. Or after making big SEO changes. It’s not like a mood ring—it won’t change overnight.
Can a new page have high Page Authority?
Unlikely. Unless it gets a ton of high-quality links fast. PA usually builds over time.
Is Page Authority better than Domain Authority?
Not better—just different. PA is about one page. DA looks at your whole domain. Use both.
Can I increase my PA manually?
Not directly. But yeah—you can work on backlinks, content quality, internal linking. All that helps.
Why does my PA keep changing?
Moz updates its algorithm and index regularly. Plus, the web is always shifting. It’s normal.